Why they came to us
TestPilot approached us with the need for a more efficient and cost-effective way to test new products and packaging before launching. They faced several challenges:
Product Launches for CPG Brands
with Real-World Insights
We developed TestPilot, a cutting-edge platform designed specifically for Consumer Packaged Goods (CPG) brands to validate new products and packaging concepts. By simulating real shopping experiences and delivering actionable insights in just 72 hours, TestPilot empowers brands to make data-driven decisions and reduce the risks and costs associated with product launches.
What We Did for Them
To address these challenges, we built TestPilot with features tailored to provide rapid, accurate consumer insights. Here’s what we delivered:
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Realistic eCommerce Simulation
We created a platform that closely mimics real online shopping experiences. Brands simply upload product images, and TestPilot selects the top 11 competitor products from Amazon to create a realistic “digital shelf.” Shoppers interact with these products just as they would in a real purchase scenario, providing genuine data on their choices.
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Targeted Audience Insights
By integrating with Respondent, a market research recruiting firm, TestPilot allows brands to target specific shopper groups. Brands can refine their audience through customizable screening questions, ensuring they receive the most relevant feedback.
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AI-Driven Insights
We developed the Automated Clarity Engine (ACE), an AI tool that evaluates shopper interactions and generates actionable insights. ACE analyzes every shopper action, such as clicks and cart additions, to provide clear recommendations on packaging, pricing, and other key product aspects.
Solution we provided
Our AI agent solution streamlines recruitment by handling candidate matching, screening, and communication, freeing your team to focus on top talent and strategic decisions.
Automated Clarity Engine (ACE)
The standout feature of TestPilot is the Automated Clarity Engine (ACE), which uses AI to analyze shopper behavior and provide clear, actionable insights into product performance. This tool helps brands optimize their products with data-driven recommendations, reducing the risk and cost of product launches.
“You are super smart 'get it done' people who just make things happen (and happen well). That's very rare”
Allan Peretz CEO, Test Pilot
Revolutionizing
Grant Applications with AI
BidX
- AI Agent
- Startup Apps
- Websites
Is an AI-powered platform that simplifies grant applications for startups and SMEs. We partnered with them to bring their vision to life, ensuring a more accessible and efficient submission process.
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Frequently Asked Questions Frequently Asked Questions Frequently Asked Questions Frequently Asked Questions
Frequently Asked Questions Frequently Asked Questions Frequently Asked Questions Frequently Asked Questions
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