
Social Rise
Industry: Digital Marketing
Company size: 2-10
Overview
Social Rise is an Instagram auto-commenter bot designed to enhance engagement for businesses on social media. This innovative tool allows users to automate personalized comments on posts, effectively increasing visibility and interaction with their target audience. The platform includes features like AI-powered comment generation, multi-bot management, and scheduling functionality, providing a comprehensive solution for digital marketing needs
Challenges
What problem did the client face?
The client needed an automated solution for posting tailored comments on Instagram to improve engagement. Manual commenting was time-consuming and lacked scalability.
How was it impacting their business or processes?
Low engagement on social media made it difficult for companies to effectively communicate their messages, reducing their overall marketing effectiveness and reach.
Solutions
Key features developed:
-
Comment Bot
Integrated with Instagram to automate posting comments based on predefined logic.
-
AI Comment Generator
Created dynamic, tailored comments using sample data provided by the user.
-
Multi-Bot Management
Enabled clients to manage multiple bots for different campaigns.
-
Scheduling Functionality
Allowed users to schedule comments on a daily or weekly basis.
-
Stripe Integration
Facilitated seamless payment processing for the platform.
Technologies used:
- Bubble.io
- Stripe
Development time
- 6 Weeks
Results
Key metrics improved:
- Improved brand visibility through consistent, timely interactions.
- Time savings and increased scalability for digital marketing teams.
Long-term impact:
- The project lays the groundwork for businesses to scale their social media strategies effectively, leveraging automation to drive higher engagement.
Key Takeaways
Lessons learned
Verifying third-party integrations early is essential to avoid issues, such as the limitations faced with Instagram’s anti-spam policies.
Testing and refining the UX during the early stages can improve user satisfaction.
Challenge overcome
Addressed issues with Instagram’s spam filters to ensure comments were not flagged.
What made the project succesfull
A strong initial design that streamlined functionality.
Effective communication with the client throughout development.
What went well
Seamless integration of key features.
Collaboration with the client ensured alignment with their vision.
What could be improved
Early testing with end users could have provided valuable feedback to enhance the user experience.
Unique insights
This was the first project leveraging Phantom Buster to implement auto-comment functionality, setting the stage for future integrations.
Team
- Developers: Abel Conde
- Project Manager: Franco Galan
- Others: Juan Cruz Mancuso